• Useful information

      • The model of franchise become very popular lately. This gave a reason to many companies to consider to make their own franchise system.

        It is true that the franchise is spread in over 70 areas of the economy. It is true that franchising is the fastest way to expand a company. It is true that the method of the franchise is the easiest way to go on the international market. However, I want to note that not all businesses are suitable for franchise. They must meet certain conditions to get a profitable business model. If these conditions are not available, it is much more appropriate to choose any other type of distribution. There are such a variety and I would gladly help anyone to find the right way for his development.

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      • Franchising is the practice of for a prescribed period of time the right to use a firm's successful business model and brand.

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      • Franchising has since flourished into an industry which now has several 1.000 brands in a multitude of different sectors. Long gone are the days when it revolved around cars and catering, and nowadays its eclectic mix of businesses includes everything from hairdressing to photography, pet care to children’s sport coaching. There’s something to suit your passion whatever it may be. 

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      • In the 1950s and 1960s the popularity of franchising really took off, in tandem with huge growths in population, economic output and social change, and began to appear internationally including in UK for the first time. Catering companies led the way. 

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      • After the Second World War franchising grew rapidly, propelled by companies looking to expand quickly. Soft drinks giants like Coca-Cola and Pepsi couldn’t economically operate US-wide with such high water content in their products and expensive transportation relative to its cost, so they developed a franchise system whereby franchisees would carbonate and add water to the companies’ centrally-manufactured and distributed highly-secretive syrup recipes, bottling and selling it locally. 

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      •  The origins of franchising as it’s come to be known and defined today can be clearly pinpointed to one man: Isaac Singer. After the US Civil War in the 1860s Singer had achieved the ability to mass-produce his famous sewing machines, but had no economically viable way of repairing and maintaining them across a country as geographically vast as the USA. 

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      •  The first signs of franchising can be traced back to feudal England, when lords allowed peasants certain rights on part of their land in return for a fee (to perform tasks such as operating wells for water provision or running a market, for example). Components of a franchise system could also be found in the provision of resources for an army by local lords and chiechiefs in return for tax-collecting privileges. 

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      • Recently there is a growing interest in the franchise model. In the U.S., almost 50% of goods and services are distributed on this basis, and in Europe just over 20%. For Bulgaria there are no clear data because often those offering franchise says: "I wrote it because it's a popular word and so arouse interest."

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      • Once you have expanded in more than three franchise locations, challenges become significant for managment staf. Sometimes it is extremely difficult - when you trying to do many things at once and you were unable to allocate enough time for each of them, like many great managers do. Your ability to effectively manage multiple objects at once is the key to your successful development.

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      • It is the end of the year and it is time to prepare plans for the next. Then you collect your sales department and ask every seller the question - how many sales you will make next year? Each of them expresses a suspected numbers.

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